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Mark Wright

Vice President, Media Buying and Sponsorships, AT&T Communications

Mark Wright leads all Media Services and Corporate Sponsorships for AT&T Communications, the largest pay-TV provider in the U.S. and a global leader in telecommunications with more than 135 million U.S. consumer connections and nearly 3 million business customers.


Mark is responsible for media strategy and planning across national TV, digital, paid search and social for AT&T Communications’ business units. In this role, he ensures the brand’s safety across digital media platforms by working with publishers to raise standards and implement protocols that benefit all advertisers. Exploring the use of blockchain technologies, his team works with industry peers to advance solutions that provide greater transparency and trust throughout the advertising ecosystem.

Mark’s team positions the AT&T brand for growth through sports, entertainment and cultural sponsorship investments that enable the 143-year-old company to connect with the passions of fans wherever they are.

From flagship investments like the AT&T Pebble Beach Pro-Am that’s delivered history-making moments for more than three decades, to more recent investment in the NBA and in “AT&T Presents: Untold Stories” with the Tribeca Film Institute, Mark’s leadership allows AT&T to work with other brands at the convergence of entertainment, technology and fans’ lifestyles. Through its esports sponsorships alone, AT&T Communications can reach more than 22 million social media viewers each month.

Prior to joining AT&T, Mark served as Vice President, Media, Sports and Entertainment Marketing for Anheuser-Busch, Inc., where he directed media planning for the company's beer brands and managed sports, entertainment and local marketing efforts.

Sports Business Journal has named Mark one of the “Most Influential Executives in Sports” and in 2018 named him a “Power Player.” He was also one of Advertising Age’s Media Mavens.

Wednesday, May 29

What’s Resonating with Sports Fans? Innovative Ideas Transforming Sports Sponsorship and Marketing

Topics to be discussed include: Incentive-based sponsorship models; activation performance metrics; legalized gambling and what it means for fan engagement; storytelling and content marketing trends; thinking locally; non-traditional media deals; and technological disruption in sports sponsorship.

Cam Collins, Director, Football, Adidas
Justine Fedak, Head, Social and Sponsorships Marketing, BMO Financial Group
Dan Rossomondo, Head, Media and Business Development, Global Partnerships, NBA
Mark Wright, Vice President, Media Buying and Sponsorships, AT&T Communications
Moderator
Terry Lefton, Editor-at-Large, Sports Business Journal