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Laura Froelich

Head, U.S. Content Partnerships, Twitter

Laura Froelich, Head of U.S. Content Partnerships

Laura leads U.S. Content Partnerships at Twitter, bringing exceptional content from Sports, News and Entertainment publishers to the most valuable audiences when they’re most receptive, while driving revenue for these strategic partners and Twitter. Prior to joining Twitter in February 2014, she spent five years at CBS Interactive devising product marketing and monetization strategies for premium sports content including NCAA March Madness, NFL and college football, The Masters, PGA Tour golf, as well as the suite of fantasy games from CBSSports.com. Her efforts led to multiple years of record-setting revenues for the properties. Prior to CBS, Laura focused her career in sales and marketing at such notable publishers as CNET, Ziff-Davis, and Condé Nast. Laura is a graduate of Brown University where she received a BA in International Relations. Follow her on Twitter at @laurafrofro.

Wednesday, May 29

She Breaks Barriers

This campaign from adidas showcases the power of women in sports and the obstacles standing between the status quo and a level playing field when it comes to opportunity, access and visibility for women’s sports. As part of that, Intersport + Twitter + adidas are teaming up for the @3StripeLive series featuring six live games across the volleyball and soccer categories along with a host of original feature content designed to raise awareness of these issues and break down the barriers that stand between girls and sport.

Guest Moderator: Kate Scott, Anchor, Reporter, Host and Play-by-Play Announcer, Pac-12 Networks and NBCSN

Laura Froelich, Head, U.S. Content Partnerships, Twitter
Kate Markgraf, Soccer Analyst, ESPN and NBC Sports Group