Kyle Nelson is the co-founder and Chief Marketing Officer of the social media measurement and valuation platform MVPindex, where he has lured some of the best in tech, sports and social media to develop a different kind of company. His innovative vision has resulted in a totally new way for people and brands to explore social media data.
Kyle Nelson’s refreshing take on the world of social media is based on his 25 years experience in technology, sales and marketing, Kyle was one of social media’s first champions, understanding it would become a legitimate marketing channel for brands that wanted to look beyond traditional media, and engage in a meaningful, measurable way.
Kyle has been challenging business models and the status quo throughout his entire career. Prior to MVPindex, he co-founded LaunchFish, a social media marketing and outsourcing agency servicing public companies, such as The Dallas Morning News and AdTran, as well as large SMBs/SMEs. Kyle also founded OpenACircle, a business collaboration and social networking internet company which won Best in Show at DEMO 2008 and was a founding member of Jobs.com, where he headed business and marketing, negotiated all major partnerships and helped raise over $110M from CBS, Adecco, and Idealab.
Kyle loves evangelizing the power of social media and has been a speaker at sports marketing and social media conferences including Momentum Sports Marketing Conference, Summit on Sports Media, Motorsports Marketing Forum, and Intersport Brand Engagement Summit. Kyle has been featured in Forbes, Fortune, CNET, SportsTechie, AdWeek, Bloomberg Business, Sports Business Journal, Sports Business Daily, Sports Business Radio and D Magazine.
Increasing the Value of Social Content
In recent years, sports media has seen a decline in viewership on television and other traditional viewing channels while OTT has moved into the forefront as teams and leagues search for new ways to distribute existing and new content directly to their audiences. As a result, social media has evolved from a "nice-to-have" to a "need-to-have" for all sponsorship deals, not to mention it offers a far more impactful way to generate value for brands outside of an event.
In this session you will hear how forward-thinking brands are working closely with their ambassadors to create original content for social and leveraging their reach to attract new audiences and forge deeper connections with existing customers.