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Jordan Udko

Executive Vice President, Commercial Partnerships, Cloud9

Jordan Udko is the Executive Vice President of Commercial Partnerships for Cloud9 Esports Inc. 

Since joining Cloud9, Jordan has overseen revenue generation and substantially expanded the Cloud9 partners’ network. Jordan helped an eclectic mix of global partners enter the esports space by crafting collaboration and content strategies which evoke emotion and lead to a unique level of engagement.
In 2019 alone, he has ushered in partnerships with AT&T, BMW, and PUMA, bolstering both the growth of Cloud9 and the visibility of non-endemic brands within the esports ecosystem.  

Previous to joining Cloud9, Jordan assisted companies in the entertainment, automotive, hospitality, and fashion industries expand their brand reach globally.  Jordan earned a BA in Economics from the University of Southern California.

Thursday, May 30

Inside the Esports Deal: PUMA and Cloud9

Inside the Esports Deal: PUMA and Cloud9

Earlier this year, Cloud9 and PUMA entered into a partnership for Cloud9's North American League of Legends Championship Series (NA LCS) team for Spring Split. The signing is the largest esports deal to date for PUMA, and is also a milestone, being a first-of-its-kind apparel partnership for Cloud9.

With this agreement, PUMA became the Official Apparel and the Official game-day Pants and Shoes provider of the Cloud9 LCS team. The discussion will focus on the deal itself, how the spring season went and plans for expansion.

Matt Shaw, Team Head, Digital Marketing & eSports, PUMA
Jordan Udko, Executive Vice President, Commercial Partnerships, Cloud9
Moderator
Ben Fischer, Staff Writer, Sports Business Journal