I attended Santa Monica High School in CA. I graduated from Oregon State university with a degree in Finance, and was a 2 year starter in football and team captain. After college, I pursued a career in football and spent 1 year playing with the Houston Texans. After 1 season in the NFL, I started my adidas career in Sports marketing managing our grassroots efforts and NFL player endorsement deals. I managed the day to day partnerships with players such as Von Miller, Dak Prescott, and Deandre Hopkins. Later, I held the position of head of on field football apparel managing our uniform business and strategy. Currently, I’m the head of adidas football in charge of football product, sports marketing, and communications efforts.
What’s Resonating with Sports Fans? Innovative Ideas Transforming Sports Sponsorship and Marketing
Topics to be discussed include: Incentive-based sponsorship models; activation performance metrics; legalized gambling and what it means for fan engagement; storytelling and content marketing trends; thinking locally; non-traditional media deals; and technological disruption in sports sponsorship.