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Session Facilitator: Brian Mirakian

Senior Principal / Activate Director for the Americas, Populous

Brian is a Senior Principal at Populous and serves as director of Populous Brand
Activation in the Americas, which features an innovative approach that powerfully
brings brands to life through design. Through a core focus on connective
strategy in the entertainment and hospitality industries, he masterfully creates
opportunities for engagement by linking people to immersive user experiences on
all levels, design mediums and interactive technologies.
His award winning work has helped create transformative social experiences for
his clients, having collaborated with nearly every professional team, some of
the world’s leading advertising agencies, the Olympic Games, the NFL, NBA, and
Major League Baseball and top brands including Adidas, Pepsi and Dow. Brian’s
work has been recognized internationally in ID Magazine, Sports Illustrated, the
Discovery Channel, and Sports Business Journal. He received the Award of Honor
from the Society of Environmental Graphic Design and has garnered multiple
American Institute of Architects design awards for innovation and excellence.
RELEVANT PROJECT EXPERIENCE
Kansas State University Basketball Training Facility, Manhattan, Kansas
Kansas State University Football Training Facility, Manhattan, Kansas
University of Connecticut Basketball Training Facility, Storrs, Connecticut
University of Colorado Football Training Facility, Boulder, Colorado
University of Missouri Memorial Stadium Expansion, Columbia, Missouri
Kyle Field Stadium Redevelopment and Football Training Facility at Texas A&M, College Station, Texas
Indianapolis Motor Speedway Facility Enhancements, Indianapolis, Indiana
F1 Future of Motorsport
Adidas Innovation Partnership
Arlington Convention Center eSports Conversion Design, Arlington, Texas
Fiserv Forum, Milwaukee, Wisconsin
Milwaukee Bucks Training Facility, Milwaukee, Wisconsin
T-Mobile Arena, Las Vegas, Nevada
SunTrust Park, Atlanta Braves Ballpark, Cobb County, Georgia
Sochi 2014 Winter Olympic Games, Experiential Activation for Dow, Sochi, Russia
London 2012 Summer Olympic Games, Experiential Activation for Dow, London, England
Beijing 2008 Summer Olympic Games, Wukesong Arena, Beijing, China
PepsiMax Field of Dreams, Columbus, Ohio
KFC Yum! Center, Louisville, Kentucky
CONSOL Energy Center, Pittsburgh, Pennsylvania
Amway Center, Orlanda, Florida
Ritz Carlton Club Blue at Amway Arena, Orlando, Florida
Arrowhead Stadium Renovations, Kansas City, Missouri
Coca-Cola Stage NFL Fan Activation at Arrowhead Stadium, Kansas City, Missouri
Sprint NFL Fan Activation at Arrowhead Stadium, Kansas City, Missouri
Kauffman Stadium Renovations, Kansas City, Missouri
Phoenix Convention Center, Phoenix, Arizona
Target Field Interiors, Minneapolis, Minnesota
New Yankee Stadium, New York, New York
Citi Field, New York, New York
Nationals Park, Washington, DC
Everbank Field Renovations, Jacksonville Jaguars Clevelander Deck, Jacksonville, Florida
PETCO Park Renovations, San Diego, California
Oriole Park at Camden Yards Renovations, Baltimore, Maryland
Sun Life Stadium Expansion, Miami, Florida
The NFL Playbook - Revenue, Experience, Loyalty Future Ideation
NFL Super Bowl LI Bid