Zipporah (Zip) Allen is the Chief Marketing Officer for Pizza Hut U.S. and responsible for driving brand relevance and business growth for Pizza Hut’s 7,500 U.S. locations. Zip and her team lead the National Marketing campaigns, Brand Purpose Initiatives and Brand Partnerships for Pizza Hut. Most recently, Zip and her team orchestrated a multi-year sponsorship of the National Football League commencing in the 2018-2019 football season. This is in addition to the brand’s existing sponsorship and designation as the Official Pizza of the NCAA. Zip joined Pizza Hut in 2015 as Sr. Director, Marketing, and developed a strategic process and approach to calendar planning, established a strong and consistent value proposition for the brand, and implemented an insight-driven approach to consumer strategies and campaigns.
Prior to Pizza Hut, Zip held various marketing and strategy roles at McDonald’s Corporation. She activated global partnerships for the Happy Meal brand and also spent three years in Australia re-structuring the company’s approach to business planning and launching award-winning campaigns. Originally from Southern California, Zip earned her bachelor’s degree in Business Administration from USC, and her MBA in Marketing and Finance from Northwestern’s Kellogg School of Management. She lives in Dallas with her husband Jason, their year-old daughter Millie and their dog Sanchez.
Marketing and Creativity in the Spotlight
From mega naming-rights deals to social media campaigns that turn global customers and fans into a new and influential sales force, brand-side marketers have never had such an array of options in their toolkits. But what combination of marketing elements are delivering the greatest value and generating the greatest returns? And what’s the next generation of marketing platforms that brand stewards are exploring to influence consumers’ buying decisions?