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Shannon Miller

Digital Strategy and Interactive Experience Practice Lead, Communications Sector, North America, Global Business Services
IBM

Shannon Miller
Digital Strategy and Interactive Experience Practice Lead
Communications Sector, North America
Global Business Services, IBM

Shannon Miller is the North America Digital Strategy and Interactive Experience lead for IBM’s Communications Sector.

Shannon has over 19 years experience in business consulting and over 14 years focusing on Customer Experience with a focus on the Media and Entertainment, Retail, and Energy and Utilities industries.

Shannon has led IBM’s strategy globally for the Retail business and Smarter Commerce initiative as well as IBM’s Sports and Entertainment Practice.  He has spent several years in IBM’s Customer Strategy consulting practice and regularly contributes to IBM’s thought leadership.  Most of his time is spent working with clients on improving customer experience.

Shannon has a B.S. in Marketing from the University of Alabama and received his M.B.A from Emory University.  He resides in Atlanta, Georgia with his wife and 3 children.

Wednesday, April 18

Sports Business 2025: Forecasting the Future

Over the past five years, the changes in sports business have been unprecedented. TV viewership is down as a new generation of fans consume sports content on numerous devices and on their terms. The emphasis on the fan experience — both in-venue and at-home — is at a fever pitch level. And a new wave of deep-pocketed companies out of Silicon Valley are moving into the distribution business. In the next five to ten years, the changes will be even more dramatic. In this session a cross-section of senior sports executives will examine these changes.

Dan Beckerman, CEO & President, AEG Worldwide
Kathy Carter, former President, Soccer United Marketing
Jill Krimmel, General Manager, MLB, NCAA + Other Sports (North America), StubHub
Shannon Miller, Digital Strategy and Interactive Experience Practice Lead, Communications Sector, North America, Global Business Services, IBM
Greg Sankey, Commissioner, Southeastern Conference (SEC)
Jimmy Sexton, Co-Head, CAA Football, CAA Sports
Moderator: Abraham Madkour, Executive Editor, SportsBusiness Daily/Journal