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Kathy Carter

former President
Soccer United Marketing

Wednesday, April 18

Sports Business 2025: Forecasting the Future

Over the past five years, the changes in sports business have been unprecedented. TV viewership is down as a new generation of fans consume sports content on numerous devices and on their terms. The emphasis on the fan experience — both in-venue and at-home — is at a fever pitch level. And a new wave of deep-pocketed companies out of Silicon Valley are moving into the distribution business. In the next five to ten years, the changes will be even more dramatic. In this session a cross-section of senior sports executives will examine these changes.

Dan Beckerman, CEO & President, AEG Worldwide
Kathy Carter, former President, Soccer United Marketing
Jill Krimmel, General Manager, MLB, NCAA + Other Sports (North America), StubHub
Shannon Miller, Digital Strategy and Interactive Experience Practice Lead, Communications Sector, North America, Global Business Services, IBM
Greg Sankey, Commissioner, Southeastern Conference (SEC)
Jimmy Sexton, Co-Head, CAA Football, CAA Sports
Moderator: Abraham Madkour, Executive Editor, SportsBusiness Daily/Journal