JIMMY SEXTON Co-Head of CAA Football and Head of Coaching High School: Evangelical Christian School ‘82 College: University of Tennessee BS Political Science ’86 *NFLPA Certified Agent since 1986 *Served on the board of Make-A-Wish and Hope Christian Community Foundation
A local Memphian and University of Tennessee graduate, Jimmy Sexton is a co-head of Creative Artists Agency’s Football division. CAA is the #1 ranked sports agency according to Forbes. CAA manages $8.46 billion in contracts under management. The football division headed by Jimmy dominates the NFL player contract representation, having negotiated over $3.3 billion worth of active contracts. CAA’s clients include JJ Watt, Eli Manning, Drew Brees, Matt Stafford, Matt Ryan and Ndamukong Suh.
As the youngest agent ever licensed by the NFL Players Association, Jimmy quickly learned he would have to prove himself worthy to be entrusted with the careers of the athletes and coaches he represented. Jimmy’s success speaks for itself, having served over 30 years in the industry, and he is widely recognized as one of the most powerful forces in college and professional sports.
Jimmy has represented legendary clients including, but not limited to, Reggie White, Scottie Pippen, Bill Parcells, Isaac Bruce, as well as, Nick Saban, Tim Tebow, Jimbo Fisher, Kirby Smart, Julio Jones, Shaka Smart, Jason Witten and Philip Rivers.
Players and coaches alike have been drawn to Jimmy during his career, and his reputation as someone who consistently emphasizes integrity and honesty in his professional relationships has led to him being widely admired by his clients, his peers, and his counterparts inside the NFL, NBA, and collegiate athletics.
Jimmy’s experience and his uncanny ability to instill a level of trust within the negotiation process have led to a number of record-breaking contracts, including his negotiation at various times in his career of contracts for the NFL’s highest paid defensive lineman, offensive lineman, cornerback, wide receiver, offensive guard, running back, and tight end. Jimmy’s dual relationship with coaches and players gives him a unique perspective into player-team dynamics with the end result being a rare asset enjoyed by very few players, coaches or agents.
Sports Business 2025: Forecasting the Future
Over the past five years, the changes in sports business have been unprecedented. TV viewership is down as a new generation of fans consume sports content on numerous devices and on their terms. The emphasis on the fan experience — both in-venue and at-home — is at a fever pitch level. And a new wave of deep-pocketed companies out of Silicon Valley are moving into the distribution business. In the next five to ten years, the changes will be even more dramatic. In this session a cross-section of senior sports executives will examine these changes.