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Greg Sankey

Commissioner
Southeastern Conference (SEC)

GREG SANKEY
Commissioner
Southeastern Conference

Greg Sankey became the eighth commissioner of the Southeastern Conference in June of 2015, having first joined the SEC staff in 2002 as Associate Commissioner for Governance, Enforcement and Compliance.  He was elevated to Executive Associate Commissioner and Chief Operating Officer for the league office in 2012, becoming responsible for the day-to-day operation of the SEC Office.

Prior to joining the SEC staff, Sankey was Commissioner of the Southland Conference for nearly seven years.  He joined the Southland Conference staff in 1992 where he served as both assistant and associate commissioner before he was named commissioner in 1996 at the age of 31.

Prior to his term at the Southland Conference, he was Director of Compliance and Academic Services at Northwestern State University in Natchitoches, LA. While at Northwestern State, Sankey also coached the Demons’ golf teams for two years, earning the Golf Coaches Association of America District VI Coach of the Year award in 1991. Before his tenure at Northwestern State, he was the Director of Intramural Sports at Utica College in upstate New York.

A native of Auburn, NY, Sankey earned his master’s degree from Syracuse University and his undergraduate degree from the State University of New York College at Cortland. Sankey and his wife, Cathy, reside in Birmingham, AL, and have two adult daughters, Hannah and Moriah.

Wednesday, April 18

Sports Business 2025: Forecasting the Future

Over the past five years, the changes in sports business have been unprecedented. TV viewership is down as a new generation of fans consume sports content on numerous devices and on their terms. The emphasis on the fan experience — both in-venue and at-home — is at a fever pitch level. And a new wave of deep-pocketed companies out of Silicon Valley are moving into the distribution business. In the next five to ten years, the changes will be even more dramatic. In this session a cross-section of senior sports executives will examine these changes.

Dan Beckerman, CEO & President, AEG Worldwide
Kathy Carter, former President, Soccer United Marketing
Jill Krimmel, General Manager, MLB, NCAA + Other Sports (North America), StubHub
Shannon Miller, Digital Strategy and Interactive Experience Practice Lead, Communications Sector, North America, Global Business Services, IBM
Greg Sankey, Commissioner, Southeastern Conference (SEC)
Jimmy Sexton, Co-Head, CAA Football, CAA Sports
Moderator: Abraham Madkour, Executive Editor, SportsBusiness Daily/Journal