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Mike Mulvihill

Executive Vice President, Research, League Operations and Strategy
FOX Sports

Mike Mulvihill, Executive Vice President, Research, League Operations & Strategy, is responsible for scheduling, strategic planning, Nielsen ratings analysis and advertising sales and communications support within FOX Sports.

Milvihill plays an important role in maintaining existing rights deals with several of FOX Sports’ key league partners, including the National Football League and Major League Baseball, and also in acquiring new rights agreements. He was involved in FOX Sports’ rights deal that secured the FIFA World Cup in 2018 and 2022, as well as the extension adding the 2026 FIFA World Cup to FOX Sports’ portfolio. He also played a key role in the agreement that made FOX Sports the principal domestic partner of the United States Golf Association as well as the company’s agreement with the Pac-12 Conference for regular-season over-the-air college sports, which was the network’s first foray into collegiate athletics.

In his role, Mulvihill serves as a liaison between FOX Sports and league partners including NFL, MLB and NASCAR, providing input on scheduling decisions in order to maximize viewership and exposure. His involvement with game regionalization on FOX Sports’ NFL package has propelled FOX Sports to record ratings in recent years.

Mulvihill joined FOX Sports in 1995 as a research analyst. He was promoted to the position of Senior Vice President in 2011, and was named to Sports Business Journal’s prestigious “Forty Under 40” list as a member of the publication’s 2010 class. He has also participated on numerous industry panels and is regarded as one of the industry’s leading experts on ratings and trends. Mulvihill was named to his current position in 2016. Prior to FOX Sports, Mulvihill worked at CBS in affiliate research.

A graduate of the University of Missouri-Columbia with a Bachelor’s degree in communications, Mulvihill received his schools’ Distinguished Alumni Award in 2008. He currently resides in Los Angeles with his

Mulvihill graduated from the University of Missouri-Columbia with a Bachelor of Arts in Communications.  He received the Distinguished Alumni Award from his school in 2008.  Mulvihill resides in Los Angeles with his wife, Dionne Nosek, and their two children, Nate and Harper.

Tuesday, October 16

ROUNDTABLE SESSION

What's Next for Ratings? Examining the Future of Sports TV Broadcast Measurement

Jeremy Carey, Managing Director, Optimum Sports
Brendan Kirsch, Vice President, Media Analytics Consulting, Nielsen
Mike Mulvihill, Executive Vice President, Research, League Operations and Strategy, FOX Sports
Kyle Sherman, President, Home Team Sports
Moderator: Austin Karp, Assistant Managing Editor, Sports Business Daily