Group Created with Sketch.
Past Events
Back to Speaker Faculty

Michael Schneider

Head, Live TV and Sports Marketing
Hulu

Michael Schneider | Director, Live TV Marketing

Michael Schneider currently leads the Live TV marketing team at Hulu, where he is responsible for the company’s efforts across its Live TV business and oversees all sports marketing partnerships and activations.

Under Schneider’s leadership, Hulu recently served as the Presenting Sponsor of the 2018 NBA Western Conference Finals and Official Sponsor of the 2018 Stanley Cup Playoffs. Throughout his tenure at Hulu, Schneider has played a significant role in driving Hulu’s sports marketing strategy and has also served as a key member of the Brand Strategy and Marketing Team where he helped develop and set the marketing strategy to launch Hulu’s Live TV service in 2017.

Prior to joining Hulu, Schneider was a member of the founding PlayStation Vue launch team leading customer marketing and strategy and responsible for the service’s subscriber growth.

Schneider has also held multiple senior marketing roles at Charter and Time Warner Cable where he led customer engagement and loyalty initiatives.

Schneider holds an MBA from the NYU Stern School of Business and a BA from Vassar College.

Tuesday, October 16

FEATURED SESSION

The Role of Athletes as Content Creators in 2018

Martellus Bennett, Entrepreneur, Former NFL Tight End & The Players' Tribune Creative Ambassador
Jaymee Messler, President & Co-Founder, The Players' Tribune
Michael Schneider, Head, Live TV and Sports Marketing, Hulu
Guest Moderator: Kay Adams, Host, NFL Networks