Lauren Cochran is entering her sixth season with the Miami HEAT. As the Senior Director of Interactive Media, Cochran oversees digital marketing and strategy for the Miami HEAT by leading a talented team that turn data into dollars. Cochran is responsible for Miami HEAT's digital properties including social media, paid media, email and marketing automation, e-commerce and eSports. Under her leadership, the HEAT Social Media Department is a consistent leader in social media engagement and growth with over 23 million followers, has had record breaking sales on the HEAT online retail store and successfully launched a paid media strategy reaping big returns on ticket sales. Prior to joining the Miami HEAT, Cochran served as the Director of Digital Media for the Philadelphia Flyers for seven seasons overseeing their digital properties that included the website, email marketing, mobile marketing and social media.
Best in Social Media: Creating Engaging Content