Jaymee Messler serves as President of The Players’ Tribune (www.theplayerstribune.com), a first-of-its-kind content platform that was developed by athletes for athletes to connect them with fans through the power of storytelling. By giving athletes the tools to create truly personal content and tell their stories, The Players’ Tribune is reimagining the world of sports and culture through the player’s point of view.
Messler co-founded The Players’ Tribune with Derek Jeter in 2014. She oversees the strategy and long-term vision of the business, and is leading the new TPT Productions team in Los Angeles. The site continues to break news with announcements and stories, and features a diverse collection of narratives with increasing impact and visibility. In three years, TPT has cultivated an athlete community with more than 1800 contributors and has changed the sports media landscape by transforming how athletes share information.
Prior to The Players’ Tribune, Messler was the CMO of Excel Sports Management, where she developed an industry-leading benchmark formula for player marketing that included client services, public relations, cause- related programs and community outreach, social media and digital programming, branded content and corporate partnerships. At Excel, she engineered partnerships and oversaw marketing for high-profile NBA and MLB clients including Jeter, Paul Pierce, Blake Griffin, Kevin Love and Clayton Kershaw. Additionally, she took the helm of all branding and corporate communications on behalf of the agency, created Excel’s corporate digital strategy as well as oversaw the digital and social media strategies for the agency’s individual clients.
In 2018, Messler was named as a Top Woman in Media by FOLIO Magazine. In 2016, she was recognized on Variety’s New York Power of Women Impact List, AdWeek's 30 Most Powerful Woman in Sports, AdAdge's Women to Watch and was named a Top Woman in Digital by Cynopsis Media. She additionally received a Media Award by NYU Tisch Institute and the NYU Sports Business Society and was also named a ‘Gamechanger’ in Sports Business Journal in 2015.
Messler holds a B.A. in Journalism from the University of Maryland, College Park and resides in New York City.
The Role of Athletes as Content Creators in 2018