Dana White serves as President of Zuffa, LLC, which operates UFC®, the world’s leading mixed martial arts
organization. He is responsible for Zuffa’s global business expansion, with over 300 employees across four
continents. In July 2016, White played an essential role in WME | IMG’s acquisition of UFC, which at the time
was the largest acquisition of a sports property in history.
With a strong business acumen and keen sense of competition, White has achieved unparalleled success in the
combat sports industry. Following Zuffa LLC’s purchase of the UFC organization in January 2001, White, along
with then-owners Frank Fertitta III and Lorenzo Fertitta, spent the next 15 years transforming UFC into the
fastest growing global sports brand in history.
UFC’s popularity exploded across the national landscape in 2005 when the inaugural season of the brand’s
reality series The Ultimate Fighter® – which White co-created – delivered record rating on cable television. Since
its first season, TUF has produced 33 seasons with shows based in the United States, Brazil, China and Latin
America. UFC also produced two seasons where teams comprised of athletes from a specific nation (Australia
vs. United Kingdom / Australia vs. Canada) competed for the seasonal title.
In July 2018, shooting began for TUF 28 on FOX Sports 1, continuing it’s 13-year run of producing the next
generation of UFC stars. Since its inception, the show has consistently been recognized as an instrumental
component of introducing UFC and the sport of mixed martial arts into the mainstream, while also familiarizing
fight fans with six athletes that have entered UFC and become champions in their respective weight classes.
In 2017, White launched a new, live original series on UFC FIGHT PASS entitled: “Dana White’s Tuesday Night
Contender Series” exclusively on UFC FIGHT PASS, the global brand’s digital subscription service. The weekly
series, now in its second season, features five live fights in each episode, showcasing up-and-coming talent, as
well as athletes striving to revive their professional mixed martial arts careers.
In 2016, White debuted his second UFC-based reality show with “Dana White: Lookin’ For A Fight” also
exclusively on UFC FIGHT PASS. Along with former UFC welterweight champion Matt Serra and former UFC
lightweight Din Thomas, White travels the world to visit regional mixed martial arts promotions in search for
Thanks to White’s vision, UFC has grown exponentially from humble beginnings as a live events company to a
global media powerhouse producing more than 40 live events globally on an annual basis, transmitting
thousands of hours of broadcast and cable programming in 40 languages to 163 countries and territories,
reaching over 1.1 billion houses around the world.
In 2008, both Business Week and Sports Business Journal named White as one of the most influential people
in sports. In 2009, the United States Armed Forces Foundation presented White with the Patriot Award for his
contribution to injured military servicemen and women. That same year, White was named “Nevada’s
Sportsman of the Year” by the Caring Place, a nonprofit organization dedicated to relieving financial concerns of
cancer patients. White was also named as one of the most influential people of 2010 by both Time and Esquire
magazines and was invited to speak at the famed Oxford Union at Oxford University, England. In August 2016,
White and Lorenzo Fertitta were honored with the co-Sports Executives of the Year award by Multichannel
News. In July 2018, White was named one of the 100 most innovative leaders by AdWeek.
Originally a New England native, White spent formative years in Las Vegas where he currently resides with his
wife, Anne, and their three children.
Inside the Deal: UFC, Media Rights and More