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Brian Socolow

Co-Chair
Loeb & Loeb

Brian Socolow represents athletes, teams, event owners, media companies, equipment manufacturers and others in the sports industry in complex commercial transactions and business disputes.
He has handled transactions ranging from media broadcast and distribution agreements, sponsorships and trademark licenses to venue agreements and the purchase and sale of sports properties. Most recently, Mr. Socolow has represented smart home services provider Vivint in its naming rights deal for the arena home to the Utah Jazz, represented a group seeking an MLS expansion franchise, negotiated an employment agreement for the CEO of World TeamTennis, and counseled the World Freerunning Parkour Federation in negotiations with the International Gymnastics Federation.

Mr. Socolow has provided leagues, event owners and media agencies, such as World Surf League, Tough Mudder, the Ladies Professional Golf Association and AdLarge Media, with strategic counsel in television and radio broadcast agreements, internet distribution and marketing rights arrangements, live event webcasting, exclusive ad partnerships, and sponsorships. He also has notable experience litigating copyright and trademark conflicts, contractual disputes

“I combined my passion for sports with my legal practice, and I look forward to each day and each new challenge helping clients compete in this dynamic industry.”

Mr. Socolow has a particular depth of experience in the rapidly growing sports technology and data sector. He advises manufacturers of wearable devices and other sports technology companies on data collection and use practices, security issues, and licensing matters. In addition, Mr. Socolow has developed a niche in the emerging sports market, helping clients grow their sport and develop their brands.

Mr. Socolow serves on the board of directors of the Sports Lawyers Association and regularly comments on sports-related topics as a legal contributor for top-tier media outlets, such as CNN, ESPN Radio and The Wall Street Journal.

In addition to his sports practice, he represents clients in intellectual property, entertainment and complex commercial disputes.

Wednesday, October 17

ROUNDTABLE SESSION

Going Direct to the Consumer

Portia Archer, Vice President, Direct-To-Consumer Services, NBC Sports Group
Jeff Gerttula, Executive Vice President & General Manager, CBS Sports Digital
Hania Poole, Senior Vice President, NCAA Digital; General Manager, B/R Live
Brian Socolow, Co-Chair, Loeb & Loeb
Will Staeger, President, Business Operations, NeuLion
Moderator: Eric Fisher, Staff Writer, Sports Business Journal / Daily