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Brendan Kirsch

Vice President, Media Analytics Consulting
Nielsen

Brendan Kirsch is currently a Vice President in Nielsen's Media Analytics Consulting practice where he is the lead consultant for Nielsen’s Sports and Entertainment business vertical.  During his time with Nielsen, he has led engagements for top clients such as the National Football League, American Gaming Association and NASCAR.  Brendan’s expertise is in multi-platform measurement and performance tracking, performance outlooks/forecasts, scenario planning, data integration and media effectiveness studies.  Prior to joining Nielsen, Brendan worked for the Strategy and Business Development team at Ultimate Fighting Championship (UFC) where he led UFC’s TV media research initiatives.

Tuesday, October 16

ROUNDTABLE SESSION

What's Next for Ratings? Examining the Future of Sports TV Broadcast Measurement

Jeremy Carey, Managing Director, Optimum Sports
Brendan Kirsch, Vice President, Media Analytics Consulting, Nielsen
Mike Mulvihill, Executive Vice President, Research, League Operations and Strategy, FOX Sports
Kyle Sherman, President, Home Team Sports
Moderator: Austin Karp, Assistant Managing Editor, Sports Business Daily