Brendan Kirsch is currently a Vice President in Nielsen's Media Analytics Consulting practice where he is the lead consultant for Nielsen’s Sports and Entertainment business vertical. During his time with Nielsen, he has led engagements for top clients such as the National Football League, American Gaming Association and NASCAR. Brendan’s expertise is in multi-platform measurement and performance tracking, performance outlooks/forecasts, scenario planning, data integration and media effectiveness studies. Prior to joining Nielsen, Brendan worked for the Strategy and Business Development team at Ultimate Fighting Championship (UFC) where he led UFC’s TV media research initiatives.
What's Next for Ratings? Examining the Future of Sports TV Broadcast Measurement