TJ leads all U.S. Sports Partnerships at Twitter, after spending the previous few years managing Twitter’s partnerships with major U.S. sports leagues, including the NFL, NBA, and MLB. He is responsible for helping Twitter’s sports partners amplify their global content strategies. TJ has been recognized for his diverse experience and expertise on sports trends across the industry and digital landscape. He is recognized as an authority on digital sports media, with appearances on ESPN, NBA TV, and in the Washington Post. Before joining Twitter in 2012, TJ worked on digital sales and marketing at ESPN where he supported the company’s digital properties, including ESPN.com and WatchESPN. TJ is the chair of Blackbirds (@Blackbirds), Twitter’s employee resource group that celebrates and encourages diverse perspectives, and also a member of Minorities in Sports (MIS). He is also passionate about serving community programs supporting underrepresented youth, including DreamWakers and Harlem R.B.I. TJ is a graduate of the University of Georgia. Follow him on Twitter at @tjay.
Athletes: Storytellers, Creators and Disruptors
As athletes continue to disrupt sports media and develop their own content platforms, how can brands play a part? With panelists across traditional and action sports, we’ll explore how athletes and brands can make an impact and create engaging content for the fans.