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Ricardo Fort

Vice President, Global Sports and Entertainment Partnerships
The Coca-Cola Company

RICARDO FORT

Vice President, Global Sports & Entertainment Partnerships

The Coca-Cola Company

In this role, Ricardo leads The Company’s global portfolio of sponsorships, owned assets and events, including the partnerships with The Olympics, FIFA, the Special Olympics and other worldwide sports and entertainment properties.

Prior to this role, Ricardo was the SVP of Global Brand, Product & Sponsorship Marketing at Visa where he led all initiatives related to the sponsorships of the NFL, FIFA, Olympics, dozens of athletes, teams and Federations worldwide. Before Visa, Ricardo worked as Global Marketing Director with Group Danone based in Paris. He also held several Marketing roles during his first 12 years at Coca-Cola, including Business Unit Marketing VP in India and SW Asia, Business Unit Marketing Director in Brazil, and Director of Global Sports Marketing.

Ricardo graduated with a Bachelor’s of Civil Engineering from Escola Politécnica da Universidade de Sao Paulo and has a Master of Business Administration from Fundação Getúlio Vargas, both in Brazil.

Tuesday, October 30

Coming To (North) America: How Will Global Events Drive Sports Marketing?

With North America as the host of the 2028 Olympics and the 2026 FIFA World Cup, sports marketers are already exploring the opportunities. In this session, panelists will examine the commercial landscape, sponsorship investment, infrastructure and brand competition.

Ricardo Fort, Vice President, Global Sports and Entertainment Partnerships, The Coca-Cola Company
John Kristick, Executive Director, United Bid; President, Premier Partnerships
John Shea, President, Marketing and Events, Octagon
Christian Voigt, Vice President, Marketing Development, IOC
Moderator: Ben Fischer, Staff Writer, Sports Business Journal