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Renie Anderson

Senior VP, NFL Partnerships-Sponsorship & Consumer Products
NFL

As the NFL’s SVP of Sponsorship, Partnership Management & Consumer Products, Renie oversees the league’s partnership divisions, including sponsorship, new business and consumer products. A few key partners include, Pepsi, Microsoft, P&G, Verizon, Bose, Nike, New Era, EA, etc. The Partner Management group identifies open categories as well as maintains the relationships and activation of the NFL’s corporate sponsors and licensees. This group works to leverage the goals and brands of the companies associated with the NFL with key initiatives including the NFL’s high-profile calendar initiatives such as Draft, Kickoff, Thanksgiving, Playoffs, Pro Bowl and Super Bowl with the country’s most avid fan base. This group also works to integrate partners in unique and authentic ways, including Surface Tablets on the sidelines of NFL games and Bose headsets worn by coaches.

Renie joined the National Football League in 2006 after nine seasons at the Arena Football League. Renie graduated from Ole Miss in 1997 with a degree in Journalism. She is a Hall of Fame honoree of the SBJ 40 under 40, 2016 WISE Woman of the Year as well as a Game Changer in sports and entertainment honored by the SBJ. She resides in Darien, CT with her husband Chris McCloskey, and her daughters Callie and Kate.

Tuesday, October 30

The New Endemics and the New Sports Experience: How Innovative Technologies Are Shaping the Way Sports are Played and Consumed

In recent years, innovation has opened the doors to a new wave of tech-based companies. We’ll examine how the “new endemics” are using their investment in sports and support for teams and leagues to create content, tell their brand stories, and shape the fan experience.

Will Ahmed, Founder & CEO, WHOOP
Renie Anderson, Senior VP, NFL Partnerships-Sponsorship & Consumer Products, NFL
Amy Brooks, President, Team Marketing & Business Operations and Chief Innovation Officer, NBA
Kevin Dunbar, Global Lead, Brand Strategy and Content, Cisco
Angela Ruggiero, CEO & Co-Founder, Sports Innovation Lab
Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal / Daily