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Peter Feigin

President
Milwaukee Bucks

Peter Feigin brings more than two decades of dynamic corporate leadership to the Milwaukee Bucks, where he’s charged with spearheading the next chapter of this storied team’s legacy. His talents are the key to helping realize the Bucks’ transformational vision: a championship team playing in a state-of-the-art, multi-purpose arena that will drive the creation of new partnerships, new jobs and a new sense of community for the city of Milwaukee and the state of Wisconsin.

Since taking over as president of the Milwaukee Bucks in October of 2014, Peter has completely reimagined, rebuilt and reenergized the team’s business operations, resulting in substantial increases in attendance, ticket revenue, merchandise revenue, partnership sales and TV viewership. He has assembled a top-flight management team and instilled a new corporate culture marked by accountability, collaboration and fun. The Bucks were named one of Milwaukee’s best places to work in 2017, and Peter’s inspired and tireless leadership was recognized with his being named the Milwaukee BizTimes 2015 CEO of the Year.

Peter was instrumental in driving the vision, financing, planning, design and construction of Fiserv Forum, a $524 million, 17,500-seat sports and entertainment venue in downtown Milwaukee that opened on Aug. 26, 2018, as well as a new state-of-the-art training center for the Bucks, all of which is part of a 30-acre mixed-use development surrounding the project that will seamlessly link with existing developments on all sides to create a vibrant, urban community in the heart of Milwaukee. He has worked tirelessly to ensure that this historic project will be catalytic to the economic development of both the city of Milwaukee and the state of Wisconsin.

Throughout his time in Milwaukee, Peter has devoted significant energy and effort to working within the Milwaukee community to accomplish important social and economic goals. Beyond spearheading the development and launch of the Milwaukee Bucks Foundation, he serves on the boards of the Boys & Girls Clubs of Greater Milwaukee and the Milwaukee Public School Foundation, chairs the American Heart and Stroke Association, and co-chairs the African American Chamber of Commerce and the COA Parents of the Year.

Peter’s experience cuts across a wide spectrum of business and entertainment corporations, from the NBA to private aviation, and from digital media and motion pictures to theme parks. Prior to joining the Bucks, Peter served as the Chief Marketing and Revenue Officer of Deluxe Entertainment Services Group, a major international entertainment company, where he managed global business units and handled branding and business development. Prior to joining Deluxe, Peter was the President and Chief Operating Officer of Marquis Jet Partners Inc./NetJets, the world’s leading private aviation company. Peter was the driving force behind Berkshire Hathaway’s NetJets acquisition of Marquis Jet in 2010 and played a central role in the integration of the two companies. After transitioning post-merger to the same responsibilities at NetJets, he led the company to significant revenue growth. 

From 1998 to 2004, Peter worked for the New York Knicks in a variety of roles culminating in his position as Vice President of Marketing. Under Peter’s leadership, profits, season subscriptions and suite revenues increased significantly. From 1993 to 1998, he held sales and marketing positions with Six Flags Theme Parks which was then a Time Warner company.

Peter is a native New Yorker. He and his wife, Natalia, have two children, Alexandra and Thomas. Peter holds a bachelor’s degree from Franklin and Marshall College and completed the University Of Chicago Booth School Of Business’ Financial Executive Program.

Wednesday, October 31

Crystal Ball 2028: The Evolving Commercial Model

As the traditional sponsorship model continues to evolve, our panelists will discuss emerging categories, new partnership opportunities, the changing world of rights fees and how brands can monetize against social and digital engagement.

Alex Baldwin, Vice President, Marketing Partnerships, PGA TOUR
Peter Feigin, President, Milwaukee Bucks
Charles Greenstein, Senior Vice President, Sponsorship Marketing, Bank of America
Akshay Khanna, Head, Partnerships, NFL, NBA and NHL, StubHub
Daryl Wolfe, Executive Vice President & Chief Marketing Officer, ISC and Executive Vice President & Chief Sales and Partnership Officer, NASCAR
Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal / Daily