Lauren is Vice President, Sports & Entertainment for CLEAR, where she is tasked with leading CLEAR’s effort to create frictionless experiences for sports and music fans through the integration of CLEAR technology into venues.
CLEAR, the company using biometrics to build a connected, secure and frictionless world, is transforming the way people live, work and travel. Today, CLEAR is powering frictionless experiences in 38 U.S. airports and sports venues, including 15 teams across the NFL, MLB, the NBA and MLS. Recently, CLEAR announced the launch of biometric concessions, whereby fans at CenturyLink Field and Safeco Field can now purchase concessions with the tap of a finger—the first time in the U.S. that biometrics replace an ID for age validation and credit card for purchase in a single touch. In addition, CLEAR recently announced a partnership with MLB to be the Official Biometric Identity and Ticketing Partner of the League and will power biometric ticketing at participating ballparks starting in 2019. Enrollment for CLEAR Sports is free, takes less than five minutes to complete at any participating venue and can be used at the game immediately.
Before CLEAR, Lauren lead Global Partnerships for Starwood Hotels and the Starwood Preferred Guest program, where she was responsible for strategic partnerships with Uber, Coca-Cola, Delta, Emirates, China Eastern and 30+ other airlines.
Previously, Lauren spent five years with the Madison Square Garden Company as the Vice President of Integrated Sales, driving multi-million dollar Signature Partnerships around the $1B renovation of Madison Square Garden. Prior to MSG, Lauren worked for the National Basketball Association, the Boras Corporation, and the San Diego Padres.
A native of San Diego, Lauren received her Bachelor’s from Stanford University and her MBA from the Marshall School of Business at the University of Southern California. She currently resides in Westchester, NY, with her husband, Greg, and two sons, Jack and Eli.
Comfy Couches or Smart Stadiums? At-Home vs. In-Venue
Rightsholders and brands are developing impressive in-venue experiences to compete with the technological advancements sports fans have access to at home. Our panelists will discuss these in-venue smart technologies, including security and payment, and their impact on fan engagement and the stadium experience.