Group Created with Sketch.
Past Events
Back to Speaker Faculty

Kenny Rennard

Executive Creative Director
Octagon

Octagon, a global leader in sports and entertainment marketing and representation, has hired Kenny Rennard as Executive Creative Director for Octagon Marketing and Events, North America. In this new role, Kenny will lead the agency’s creative efforts for a client roster that includes Mastercard, BMW of North America, Bank of America, Delta Air Lines, Taco Bell, Allstate, PlayStation and others.

“Our creative team has grown immensely in the past decade and has been very successful in delivering creative concepts for a wide range of clients and consumers,” said John Shea, President Octagon Marketing and Events. “The addition of Kenny positions us to keep delivering the best creative solutions for our clients, and to ensure they’re winning in the content and experiences age.”

“I’ve known Octagon for some time, having collaborated with their teams on previous brand campaigns and experiential platforms,” said Rennard. “What has always struck me about Octagon is a unique combination of smarts, coupled with the ability and collective mindset to take action and make things happen for clients. That’s my kind of company.”

Previously, Rennard served as Executive Creative Director for Isobar, and spent more than a decade at Digitas North America as an SVP/Group Creative Director.  

Rennard will be based at Octagon’s global headquarters in Stamford, CT reporting to Octagon President Marketing and Events John Shea and Octagon CMO North America Lou Kovacs.

Wednesday, October 31

You’ve Bought the IP: Now How Do You Create Content and Experiences that Deliver Fans and ROI?

Brands spend millions for the right to integrate team, league and athlete IP into their marketing platforms. But why do so few do it well?  We’ll talk with experts on each side of the equation to learn how they’re moving storytelling forward.

Will Bortz, Director, Brand Partnerships and Sponsorships, Taco Bell
Jill Gregory, Executive Vice President & CMO, NASCAR
Andy Pyper, Senior Vice President, Partner & Product Marketing, Mastercard
Kenny Rennard, Executive Creative Director, Octagon
Moderator: Abraham Madkour, Executive Editor, Sports Business Journal / Daily / Global