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John Shea

President, Marketing and Events
Octagon

John Shea, President of Octagon Marketing and Events, oversees Octagon’s marketing practice across the Americas including partnerships, events and experiential marketing, strategy, content and creative offerings. The industry veteran leads a team of more than 400 working to help the agency’s clients find the next right move across the sports landscape.

In his 20+ years at Octagon, Shea has built the agency’s business through a client-first approach and developed a broad range of sports marketing and consulting expertise. John brings a unique understanding of how to help brands connect with consumers through sports and entertainment and has collaborated with all of the major sports leagues and properties in the Americas.

His reputation for objective, facts-based management of his people and his clients’ programs have resulted in client partnerships that span decades including Mastercard, BMW, Allstate, Bank of America, Cisco and others. In recent years, Shea’s team has added Delta Air Lines, Taco Bell and Harman/JBL to its client roster.

In both 2008 and 2009, Shea was awarded the SportsBusiness Journal’s “Forty Under 40” recognition.

Tuesday, October 30

Coming To (North) America: How Will Global Events Drive Sports Marketing?

With North America as the host of the 2028 Olympics and the 2026 FIFA World Cup, sports marketers are already exploring the opportunities. In this session, panelists will examine the commercial landscape, sponsorship investment, infrastructure and brand competition.

Ricardo Fort, Vice President, Global Sports and Entertainment Partnerships, The Coca-Cola Company
John Kristick, Executive Director, United Bid; President, Premier Partnerships
John Shea, President, Marketing and Events, Octagon
Christian Voigt, Vice President, Marketing Development, IOC
Moderator: Ben Fischer, Staff Writer, Sports Business Journal