Jill Gregory, NASCAR Executive Vice President and Chief Marketing Officer, is an accomplished industry veteran with a wealth of knowledge and world-class sports marketing experience from the client, agency and sports property perspective.
In her role, Gregory oversees an award-winning marketing department at NASCAR that includes brand and consumer marketing, content strategy and analytics and insights, among other functions.
Gregory also leads NASCAR’s Industry Services department and has done so since joining the sanctioning body in July 2007.
In August 2016, Gregory was named Chief Marketing Officer. Later that year, NASCAR unveiled its first new brand identity since 1976, the initial phase of an ongoing project spearheaded by Gregory to refresh and modernize the NASCAR brand.
In April 2018, Gregory was promoted to Executive Vice President and now serves as head of the NASCAR’s Charlotte, N.C. office.
Prior to joining NASCAR, Gregory was SVP of Motorsports Marketing for Bank of America, where she negotiated the bank’s entry into NASCAR and established sponsorship relationships with NASCAR, teams and tracks in the NASCAR Sprint Cup Series.
Gregory was selected as a winner of the annual Charlotte Business Journal “Women in Business Awards” in 2013 for her achievement in business and the community. In 2011, she was named to the inaugural class of “Game Changers: Women in Sports Business” by SportsBusiness Journal and SportsBusiness Daily — a national honor that recognizes women who bring ideas, solutions and perspectives to the sports business.
Gregory has also been featured in publications such as Marie Claire and Bizwomen, part of The Business Journals’ family of publications. As a speaker, she has appeared at top conferences including the Digiday Brand Summit, Mobile Marketing Association CEO & CMO Summit and the SportsBusiness Journal Sports Marketing Symposium.
Gregory earned a bachelor’s degree in journalism from California Polytechnic State University in San Luis Obispo, Calif. She is a current member of the Board of Directors for The NASCAR Foundation and served as Corporate Walk Chair for The Leukemia & Lymphoma Society’s Charlotte Light The Night Walk.
You’ve Bought the IP: Now How Do You Create Content and Experiences that Deliver Fans and ROI?
Brands spend millions for the right to integrate team, league and athlete IP into their marketing platforms. But why do so few do it well? We’ll talk with experts on each side of the equation to learn how they’re moving storytelling forward.