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Heather Vaughan

Vice President, Marketing
Pac-12 Conference & Pac-12 Networks

Heather Vaughan is Vice President of Marketing for the Pac-12 Conference and Pac-12 Networks. In this capacity, Heather is responsible for oversight of the marketing, promotions and creative services teams with the goal of connecting fans to the Pac-12 Universities and sports they love. She leads campaign strategies for all Pac-12 programming, both on and off channel and is at the helm of the overall look and feel of the Pac-12 Networks brand. She also oversees marketing, production and entertainment for all of the Pac-12 Championship events including the Football Championship Game at Levi's Stadium and Men's & Women's Basketball Tournaments in Las Vegas.

A veteran marketer, Heather has worked for the Sacramento Kings, several entertainment based advertising agencies and was an instructor at the Art Institute. Heather has a B.A. in Communication Design from California State University, Chico and an M.A. in Communications from California State University, Fullerton. She has won numerous PromaxBDA and Telly awards and is a member of the NSMN, WICT, WISE, and the ADL.

Tuesday, October 30

Campus Connection: Creating Meaningful Experiences through College Sports Partnerships

Brand marketers have found success using college sports partnerships to create content and experiences that build connections and tangible business results across multiple target audiences. We’ll discuss how they’ve woven their brands into the fabric of college sports across media platforms, experiential programs, marquee events and more.

Pam Batalis, Vice President, College Sports and Local Market Sponsorship Lead, Wells Fargo
Rob Temple, Senior Vice President, Sports Marketing, ESPN
Heather Vaughan, Vice President, Marketing, Pac-12 Conference & Pac-12 Networks
Moderator: John Ourand, Reporter, Sports Business Journal