Geoff Cottrill joined The Coca-Cola Company on March 1, 2018 as Senior Vice President Strategic Marketing. Geoff leads integrated marketing strategy across creative content, media planning and investment, marketing capability, digital, marketing assets and entertainment, music and gaming in the United States. He is also responsible for building and maintaining partnerships while leading communications programs that drive integrating messaging across portfolio of brands.
He rejoins The Coca-Cola Company after most recently serving as President of the advertising and media agency MullenLowe in Boston.
Prior to that, Geoff spent eight years as the General Manager and Chief Marketing Officer at Converse (Nike Inc.) where he and his team led the brand during a period of unprecedented growth, resulting in the Chuck Taylor All Star becoming the #1 selling sneaker in the world. Geoff also spent three years at Starbucks, as Vice President ~ Product Development & Marketing for Starbucks Entertainment.
This is Geoff’s second term with Coca-Cola. He worked for the company from 1996 to 2005 and was Group Director, Worldwide, Entertainment Marketing.
Geoff has had a personal passion for music since the age of 13 when he used to sell fountain Cokes at Tampa Stadium so he could get into see rock concerts. He is Chair of the Grammy Foundation, an organization dedicated to improving music education and music preservation.
He earned a Bachelor of Science Degree in Economics from Florida State University.
Geoff, his wife, Allie, and their two daughters, Abby and Claire, are excited to return to Atlanta.
FEATURED INTERVIEW: IN THE SPOTLIGHT - The Coca-Cola Company
Geoff Cottrill joins us for a featured interview discussing how sports and entertainment marketing fit into the broader strategic marketing mix for The Coca-Cola Company. Cottrill will discuss Coca-Cola’s partnership portfolio mix, experiential platforms, content creation, and measurement, while sharing how the beverage giant connects with key consumer targets across one of the largest partnership portfolios in the industry.