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Daryl Wolfe

Executive Vice President & Chief Marketing Officer, ISC and Executive Vice President & Chief Sales and Partnership Officer, NASCAR

Daryl Q. Wolfe is Executive Vice President and Chief Marketing Officer for International Speedway Corporation (“ISC”) and Executive Vice President and Chief Sales and Partnership Officer of National Association of Stock Car Auto Racing (“NASCAR”)

Wolfe has a broad area of responsibility and influence for both Companies, including areas that directly impact Corporate Sales, Partner Marketing, Media/Digital Sales, Licensing, Consumer Marketing and Fan Engagement.  Specifically, Wolfe leads the corporate sales and partnership functions as an officer of both companies providing strategic leadership in delivering value and service to motorsports industry partners with assets across the sanctioning body, ISC’s 13 motorsports entertainment facilities and ISC / NASCAR media and digital properties. 

Wolfe’s team delivers smart, integrated partnerships across multiple platforms that drive ROI and increased fan brand loyalty that is synonymous with NASCAR.  His leadership spearheads industry integration with race teams, media partners and tracks as the sport continues to deepen sponsor activation.

In addition, Wolfe oversees both Companies’ licensing departments and intellectual property strategy related to those initiatives.  Also, Wolfe serves in a strategic oversight role related to ISC’s consumer marketing initiatives, consumer sales, fan engagement initiatives, brand strategies and event promotion.

Serving ISC for 23 years, Wolfe has advanced through several key leadership positions with increasing responsibility including Director of Publicity at Daytona International Speedway, Managing Director of Marketing Partnerships, ISC and most recently Senior Vice President Sales and Media and Chief Marketing Officer, ISC.

Wolfe graduated from Florida State University earning a Bachelor of Arts degree in Finance. He lives in Port Orange, Fla., and is married with two children.

Wednesday, October 31

Crystal Ball 2028: The Evolving Commercial Model

As the traditional sponsorship model continues to evolve, our panelists will discuss emerging categories, new partnership opportunities, the changing world of rights fees and how brands can monetize against social and digital engagement.

Alex Baldwin, Vice President, Marketing Partnerships, PGA TOUR
Peter Feigin, President, Milwaukee Bucks
Charles Greenstein, Senior Vice President, Sponsorship Marketing, Bank of America
Akshay Khanna, Head, Partnerships, NFL, NBA and NHL, StubHub
Daryl Wolfe, Executive Vice President & Chief Marketing Officer, ISC and Executive Vice President & Chief Sales and Partnership Officer, NASCAR
Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal / Daily