Charles Greenstein is Senior Vice President, Global Sponsorship Marketing executive at Bank of America. In this capacity, he oversees strategy and activation development for the bank ‘s global sponsorship portfolio, and manages relationships across the sports industry. This includes Major League Baseball, NASCAR, PGA TOUR, the World Marathon Majors and an expansive number of regional sponsorships that the bank supports throughout the world.
Since 2006, Greenstein has directed Bank of America’s baseball sponsorship platform, which included Major League Baseball, Minor League Baseball, and many MLB clubs, including the Baltimore Orioles, Boston Red Sox, Chicago Cubs, Los Angeles Dodgers, New York Yankees, San Francisco Giants and St. Louis Cardinals. Prior to that, Greenstein served as the bank’s Northeast Regional Sponsorship executive.
Greenstein has been with Bank of America for 24 years, serving in a variety of senior marketing and financial leadership roles, including serving for eight years as Business Support Executive, reporting directly to the bank’s Chief Marketing Officer.
Greenstein is a graduate of Suffolk University Sawyer School of Management in Boston, MA. He resides in Norfolk, MA with his wife and three sons.
Senior Vice President
Global Sponsorship Marketing executive
Crystal Ball 2028: The Evolving Commercial Model
As the traditional sponsorship model continues to evolve, our panelists will discuss emerging categories, new partnership opportunities, the changing world of rights fees and how brands can monetize against social and digital engagement.