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Todd Lambert

Vice President, Ticketing & Premium Seating, Detroit Lions

Todd Lambert is in his 5th season with the Detroit Lions organization as the Vice President of Ticketing & Premium Seating.  In his current role, he oversees ticket sales, suite sales, premium seating, business analytics and the ticketing technology & operations departments.  He is responsible for the oversight and implementation of the department's sales objectives and business strategies, including service and retention initiatives for the Detroit Lions and all Ford Field events.  Under his leadership, the Detroit Lions have seen substantial annual revenue growth in key categories including a league-leading YOY attendance growth rate during the 2017 season.

Before his current position, he served as Senior Vice President of Sales for the St. Louis Blues Hockey Club from 2007 to 2013 after serving as Vice President of Sales & Service for the Tampa Bay Lightning Hockey Club from 2004 – 2007.  During his tenure with the Blues, the team achieved an average of 30 sellouts per season from 2007 to 2011 and attendance growth of 41%. He also led the team to a 20% increase in overall gate revenue for the 2012-13 season.

A native of Rochester NY, and graduate of Niagara University with a degree in Business Administration.  He currently resides in Birmingham, MI with his wife Kristen and their three children: Jake, Bennett, and Vivian.

Tuesday, June 19

Team Executives Weigh in on the Topics and Trends that are Reshaping Ticketing

No area of sports business has experienced more disruption than ticketing. These panelists will drill down into the issues that are top-of-mind for ticketing executives. They will share insights on platform usage, managing secondary markets, data influenced decisions, sales staff management, pricing and inventory control, tracking ticketing trends, plus more!

Todd Lambert, Vice President, Ticketing & Premium Seating, Detroit Lions
Jamie Morningstar, Senior Vice President, Ticket Sales and Service, Milwaukee Bucks
Jake Reynolds, Chief Revenue Officer, Philadelphia 76ers; Senior Vice President, Ticket Sales and Service, New Jersey Devils and Prudential Center
Brad Sims, Chief Revenue Officer, Cleveland Cavaliers
Moderator: Abraham Madkour, Executive Editor, Sports Business Journal / Daily