Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining SportsBusiness Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports Sponsorship; Sports marketing/advertising.
The Changing Premium Market: Creating Interactive Spaces That Enhance the Game Day Experience
Millennials are looking for a social and engaging environment to watch a live game. To capitalize on this trend, venues are looking to create fan-friendly communal spaces that include unique vantage points near the action, themed social spaces, premium tailgating experiences and high-end areas. Hear how these individuals are reinventing the game-day experience and increasing engagement by providing interactive areas.
StubHub Center: Innovations in Connectivity
Offering fans fast, efficient and seamless connectivity during a game or event is no longer a nice to have; it’s a need to have. During this session, panelists will share how they have partnered to provide improved fan experiences, interactive mobile capabilities, real-time video streaming, and location-based services, all delivered with state-of-the-art connectivity from start to finish. You’ll see how connectivity can be a fan experience game-changer.