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Molly Mazzolini

Partner & Director, Brand Integration, Infinite Scale

MOLLY MAZZOLINI
As Infinite Scale’s strategic branding expert, Molly is responsible for
promoting not only the Infinite Scale brand, but also the multifaceted brands
of its clients. She works directly with the clients and the Creative Council™ to
determine the venue theme, brand platform, corporate partner integration
layer and strategic collaborations to ensure consistent brand integration
throughout the life of a project. Molly also manages the sustainability
initiatives for the studio including the Rescale model that transforms event
materials – vinyls and fabrics – into lifestyle products for its next generation
of use outside of the landfill.
The Creative Council™, a collaborative way to approach to providing
creative consultation to Clients, was first implemented during the 2002
Olympic Winter Games where Mazzolini set up a satellite office for the
brand-management department that worked closely with 70+ sponsors and
suppliers of the US Olympic Movement.
In addition to project-based work on venues and events, Molly champions
the business development and marketing efforts for Infinite Scale.
PROJECT HIGHLIGHTS
BRAND
Little Caesars Arena
Levi’s® Stadium
Vivint Smart Home Arena
Mercedes-Benz Superdome
Maverik Stadium
Ski Utah
VENUES – NEW CONSTRUCTION
Chase Center, Golden State Warriors
Little Caesars Arena, Detroit Red Wings + Detroit Pistons
U.S. Bank Stadium, Minnesota Vikings
Las Vegas Ballpark, Las Vegas 51s
Jon M. and Karen Huntsman Basketball Facility, University of Utah
Daytona International Speedway, International Speedway Corporation
Target Field, Minnesota Twins
Marlins Park, Miami Marlins
VENUES – RENOVATION
Philips Arena, Atlanta Hawks
Mercedes-Benz Superdome, New Orleans, Louisiana
State Farm Center, University of Illinois
Sun Devil Stadium, Arizona State University
Maverik Stadium, Utah State University
Sports Authority Field at Mile High Stadium, Denver Broncos
Ralph Wilson Stadium, Buffalo Bills
Zions Bank Basketball Center, Utah Jazz
Smoothie King Center, New Orleans Pelicans
Integris Health Thunder Development Center, Oklahoma City Thunder
Sun Life Stadium, Miami Dolphins
Spence and Cleone Eccles Football Center, University of Utah
The Courts at Mayo Clinic Square, Minnesota Timberwolves + Minnesota Lynx
McCormick Place Event Center, DePaul University
EDUCATION
LOYOLA UNIVERSITY NEW ORLEANS
Bachelor of Arts Strategic Communications (1996)
WESTMINSTER COLLEGE
Masters of Professional Communications (2017)
PROFESSIONAL ORGANIZATIONS–SPORTS
WISE UTAH
Women In Sports + Events
Chapter Co Founder + Board Member 2017
OLYMPIC EXPLORATORY COMMITTEE
Salt Lake City 2026 + 2030
NATIONAL SPORTS FORUM
Attendee since 2007
Steering Committee Member 2016
GLOBAL SPORTS MANAGEMENT
INVITATIONAL
Sponsor since 2012
PROFESSIONAL ORGANIZATIONS–COMMUNITY
DOWNTOWN ALLIANCE
Board Chair 2017–18
Board of Governors 2009–present
SALT LAKE CHAMBER
Executive Committee 2011–present
Member since 2009
2012 Pathfinder + 2016 Chamber Champion
SALT LAKE DESIGN WEEK
Event Co Founder 2011
PROFESSIONAL SPORT EXPERIENCE
21 years
Sports Business Journal 2016 Game Changer
YEARS AT INFINITE SCALE
15 years
SPEAKING ENGAGEMENTS
Guest lecturer for various student + professional
design organizations including AIGA, PRSSA and
AIA. Ongoing speaker for several universities
including Ohio University. Conference speaking
engagements at Sports Business Journal Facilities +
Franchises and Stadium Managers Association.

Thursday, June 21

Behind the Scenes Look at the Design, Branding and Fan Integration at Little Caesars Arena

Ryan Gedney, Senior Principal-Design, HOK
Molly Mazzolini, Partner & Director, Brand Integration, Infinite Scale
Keir Walton, President & CEO, Heritage Werks
Guest Moderator: Craig Turnbull, Senior Vice President, Marketing and Communications, Olympia Entertainment/Detroit Red Wings