John is responsible for Ticketmaster’s client data and marketing services, supporting hundreds of live entertainment brands, artists, venues and sponsors, including more than half the teams across the four major sports leagues. John has launched and now oversees LiveAnalyitcs, BlueDigital, and Pricemaster. LiveAnalytics leverages Ticketmaster’s massive proprietary first party consumer data to provide fan-centric insights, analytics and research services to the live event industry. Blue, Ticketmaster’s boutique digital marketing agency, enables highly efficient and targeted digital media buying and optimization. Pricemaster is Ticketmaster’s premium dynamic pricing tool, delivering sales forecasting and price recommendations across clients’ events and price levels.
John has over 15 years professional experience at technology companies focused on information services and analytics. Before coming to Ticketmaster, John was CEO of Motally, an analytics service for mobile web sites and applications that was acquired by Nokia. He was previously an executive at the Nielsen Company, serving as senior vice president of product leadership for their mobile and telecom division. Prior to joining Nielsen, John ran product management for Telephia, where he helped take the company from start-up to the largest provider of syndicated research for the mobile industry, and was a part of the executive team that sold the company to Nielsen in 2007.
John began his career as a management consultant and earned his MBA from Stanford Business School, and AB in Economics from Princeton University. John grew up in New Jersey and now resides in Menlo Park, California.
Analytics: Getting to Know Your Fans Down to the Smallest Details
We all know data is king and can be a gold mine if managed correctly. Each day we’re learning more and more about the fans that enter sports and entertainment venues, but, in many ways, we’re only scratching the surface. What is the best method to obtain valuable data; how do you filter through the information; how are you using customized campaigns to target specific fan sub-sets; and what are the most optimal revenue opportunities. Participants will share their thoughts on these and other questions.