Corey Breton has enjoyed a 14-year career in professional sports that has taken him from one side of the country to the other. Currently, Breton is the Executive Vice President of Sales for the expansion MLS franchise, Los Angeles Football Club, that took the pitch for the first time in March of 2018.
Prior to joining LAFC, Breton held the role of Vice President, Sales & Service for the Minnesota Timberwolves & Lynx, a position he held for 2 years. Prior to joining the Timberwolves & Lynx, Breton worked for the Atlanta Hawks 7 years as the team's Senior Director of Sales & Services where he oversaw all new and renewal sales of premium seating, memberships and group sales. In his first role in sports after college, Breton worked as a New Seasons Account Executive with the Phoenix Suns for 2 seasons.
Breton graduated from Western Michigan University with a major in Advertising & Promotions and a minor in Accounting. He also received his Professional Masters Sports Administration degree from in Ohio University in April 2014. Breton is on the board for Make-a-Wish LA, Covenant House LA, and WMU Alumni Board along with being active with the National Sports Forum, Baylor S3 Program, National Association of Collegiate Directors of Athletics and collegiate sales training programs. A native of Jackson, Michigan, Breton currently resides in Venice Beach, California.
The Changing Premium Market: Creating Interactive Spaces That Enhance the Game Day Experience
Millennials are looking for a social and engaging environment to watch a live game. To capitalize on this trend, venues are looking to create fan-friendly communal spaces that include unique vantage points near the action, themed social spaces, premium tailgating experiences and high-end areas. Hear how these individuals are reinventing the game-day experience and increasing engagement by providing interactive areas.