Dallas Cowboys, Executive Vice President of Business Operations
Legends, Executive Vice President
As Executive Vice President of Business Operations for the Dallas Cowboys and AT&T Stadium, Estis works
with the business leadership team to grow and strengthen the businesses. His area of expertise includes corporate
partnerships, stadium suites and ticket sales, media and branding and third party events. His contributions have
been numerous and industry defying as they include the most successful stadium suite and seat license sales
campaign, a newly developed tour and catered event business, as well as several new business concepts for a
professional sports organization. He is also leading the organizations new headquarters and world training facility
project “The Star” which will open in Frisco in August of 2016. On this project, he has developed and executed new
concepts such as the Cowboys Club that will help engage fans in ways never done before. He has also helped local
organizing committee’s bring the NBA All-Star game, Super Bowl, NCAA Final Four, Academy of Country Music,
NCAA National Championship Football Playoff Games and WrestleMania to North Texas. He has strategically
created an industry-leading tour and catered event business and his teams continue to set the bar for revenue
Legends provides an integrated solution for creating a unique atmosphere for guests through Global Planning,
Global Sales and Hospitality divisions synchronizing a 360 degree solution across its four platform—North
America Professional, Collegiate, International and Attractions. As Executive Vice President of Legends, Chad Estis
is responsible for working with the leadership team and business leads to grow and strengthen the business. With
deep-rooted industry relationships, he focuses on the development of large-scale projects, while remaining
involved on a day-to-day basis on Global Sales existing partnerships. Chad’s contributions to Legends during his
tenure have been numerous and company defying. Most notably he spearheaded the creation and growth of Global
Sales and led the division to become one of the most influential in its industry. As well, his vision to bring CSL
International into the Legends family identifying a natural synergy and creating an industry advantage that has
evolved to include Global Planning in Legends 360-degree business solution.
Before joining the Cowboys organization, Estis served as Executive Vice President & Chief Marketing Officer of the
Cleveland Cavaliers and Quicken Loans Arena from 2006-07. In this role, Chad oversaw all sales, marketing,
community relations, communications, website and game operations.
Estis became VP of Sales and Business Development for the Cavaliers in 2001. Since that time the Cavaliers saw
attendance increase on average from 11,497 during the 2001-02 to 20,430 in the 2006-07 season. Estis also led
the effort in adding several new premium-seating concepts to The Q. These include the Key Private Bank Court
Club for floor seat holders, the Mercedes Benz Club and new in 2006-07 the Platinum Lounge and Suites. All of
those areas are sold out.
Before reuniting with the Cavaliers (Estis’ career in sports began with the Cavaliers as a telemarketing
representative in 1994), Estis was the Vice President of Sales for the Tampa Bay Lightning for two years. This
followed his position in sales management for Palace Sports & Entertainment, which included properties such as
the Detroit Pistons, Detroit Shock (WNBA), Detroit Vipers (IHL), Pine Knob Music Theater and Meadowbrook
Music Festival. While at Palace Sports & Entertainment, Estis created the entry level inside sales program which
has been a success throughout much of the NBA.
Estis also spent 1996-1998 as a Client Services Manager for the leading executive recruiting firm in sports,
Estis is a 1993 graduate of Ohio University and a 1994 graduate of Ohio’s Sports Administration Masters Program.
Estis was a four-year letter winner on Ohio’s basketball team and captained the 1994 MAC Championship team.
Developing Next-Gen Sales Executives: Leadership, Culture and Training
FEATURED PRESENTATION: Sales veteran Chad Estis has created some of the most successful sales programs in the sports and entertainment business. He and his team continue to grow and strengthen all aspects of their business, while setting the bar for revenue generation. During his featured presentation, you’ll learn how he develops, trains and motivates his sales team to become the next generation of successful sales executives.