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Brad Sims

Chief Revenue Officer, Cleveland Cavaliers

Brad Sims joined the Cleveland Cavaliers as senior vice president and chief revenue officer in May 2012 and was promoted to his current position of executive vice president of franchise operations and chief revenue officer in September 2017.  In Sims’ role with the Cavs, he is responsible for managing and directing all efforts related to ticket sales, suite and premium sales, corporate partnerships, box office operations, sales and service operations, database marketing and analytics/business intelligence.  He also oversees digital and social media operations, marketing efforts and revenue for all Cavaliers Operating Company properties.  Additionally, Sims oversees the business operations for all other Cavs sports and entertainment properties including the Lake Erie Monsters (American Hockey League), Cleveland Gladiators (Arena Football League), Canton Charge (NBA G-League) and Cavs Legion GC (NBA2K esports league).

Prior to the Cavs, Sims spent four years at the NBA League Office in New York City where he served as vice president of team marketing & business operations.  During his time with the NBA, Brad worked closely with the Cavs and all other NBA, WNBA and NBA D-League teams to provide strategic direction and share league and industry best practices across all verticals of the business including season ticket sales, premium/suite sales, group sales, marketing, digital/social, finance/expenses, food & beverage, retail and game presentation.  Sims also served as point person from the league office to the New Orleans Hornets during the NBA’s ownership of the team (December 2010 through May 2012), helping to dramatically increase overall revenue and profitability and readying the team for sale.  

All told, Sims has 22 years of sports industry experience, including stints with Opening Day Partners LLC,  Comcast-Spectacor (the Philadelphia 76ers, Flyers & Phantoms and Wells Fargo Center), Maryland Baseball LLC (minor league affiliates of the Baltimore Orioles) and the Durham Bulls baseball club of “Bull Durham” movie fame.

A 2015 Sports Business Journal 40 Under 40 honoree, as well as a 2015 Leaders in Sports Global Under 40 Award Winner, Sims is a graduate of the University of California, San Diego with a degree in communications and minors in political science and US history.  Brad resides in Bay Village, OH with his wife Beth and daughters Sloane (2½) and Sydney (8 months).

Tuesday, June 19

Team Executives Weigh in on the Topics and Trends that are Reshaping Ticketing

No area of sports business has experienced more disruption than ticketing. These panelists will drill down into the issues that are top-of-mind for ticketing executives. They will share insights on platform usage, managing secondary markets, data influenced decisions, sales staff management, pricing and inventory control, tracking ticketing trends, plus more!

Todd Lambert, Vice President, Ticketing & Premium Seating, Detroit Lions
Jamie Morningstar, Senior Vice President, Ticket Sales and Service, Milwaukee Bucks
Jake Reynolds, Chief Revenue Officer, Philadelphia 76ers; Senior Vice President, Ticket Sales and Service, New Jersey Devils and Prudential Center
Brad Sims, Chief Revenue Officer, Cleveland Cavaliers
Moderator: Abraham Madkour, Executive Editor, Sports Business Journal / Daily