Zach Seidel directs all multimedia and social media for Athletic Communications as well as digital media for the Marketing department. 

Seidel was named the Director of Multimedia Communications/Sports Marketing Digital Media in July, 2014. Seidel oversees all broadcasts, video content and social media within UMBC’s athletic department. He also teaches undergraduate courses within the Media and Communication Studies Department, and works with the UMBC Sports Marketing department on digital and new media aspects of external engagements. 

He also live-tweeted UMBC Men's Basketball's historical upset of No.1 Virginia in March 2018, in turn helping the @UMBCAthletics account rise from 5,400 followers prior to the game to a little shy of 111,000 followers in just over 48 hours. He has spoken on several panels and at several summitts, conventions and colleges about social media. 

Seidel joined the UMBC Athletic Communications staff as an intern in the fall of 2007 while still a senior at Pikesville High School.  Once enrolled at UMBC in the fall of 2008 he began helping with the live video webcasts of volleyball, basketball and lacrosse. The role expanded over the next two years, culminating with a position on the staff as the Coordinator of Video Production in the fall of 2010.

In addition to his work at UMBC, Seidel has also worked with video operations for the Baltimore Orioles (Orioles productions), the Baltimore Sun and the Bowie Baysox. He also helped with gameday operations for the NCAA Men's Lacrosse Championships in 2010 and 2011.Seidel graduated from UMBC, Magna Cum Laude and Phi Beta Kappa with a bachelor's degree in Media & Communication Studies, a minor in American Studies and an Honors College Certificate in May 2012. He earned an M.S. degree in Human-Centered Computing from UMBC in May 2015.