Pat Coyle, an innovations leader in sports venue technology, has been named Senior Associate Athletics Director and Chief Revenue Officer for Texas A&M Athletics.
“Pat is widely recognized as a visionary business technologist in team sports,” Woodward said. “He brings a unique perspective and the practical know-how we need to extend our leadership position in college athletics.”
Coyle comes to Aggieland from AmpThink, a leader in sports venue technologies, and a technology partner to Texas A&M. At AmpThink, Coyle led marketing and product development for the company’s Wi-Fi analytics group. He also led the development of monetization strategies for AmpThink’s clients across sports & entertainment, aviation, and retail.
“Joining the Aggie athletics department is a rare opportunity to work with the best people and strongest brand in college sports,” Coyle said. “I’m grateful for the confidence Scott Woodward and Stephanie Rempe (Deputy Athletics Director at A&M) are placing in me, and I relish the chance to help elevate Aggie Athletics to new heights in the years to come.”
Coyle has a versatile background in the athletics and technologies space. Prior to his time at AmpThink, he served as Senior Vice-President of Marketing and Audience Technology Platforms at InStadium, a venture-backed sports media company that manages a video network encompassing more than 500 professional and college stadiums in the U.S. While at InStadium, Coyle spearheaded the development of a short form video entertainment program, InStadium.tv, and a companion mobile fan engagement platform, FanX.
Before joining InStadium, Coyle spent five years running his own firm, Coyle Media, where he consulted and trained NBA, NHL, and NFL teams in digital media sponsorship sales. At Coyle Media, Pat developed the Sports Marketing 2.0 Conference series, hosting annual events in San Francisco, Los Angeles, and New York. That enabled Coyle to build strong ties in the technology startup scenes on both coasts.
Prior to Coyle Media, Coyle spent eight seasons leading marketing and digital media for the NFL’s Indianapolis Colts. Under his leadership the Colts custom-built the NFL’s first team-branded social media network, as well as the first – and only – social media platform for high school football in Indiana. Both products were forerunners to Facebook, allowing the Colts to reach digital media levels in 2008 that many teams still haven’t achieved today.
A 1988 graduate of Hamilton College, where he earned a degree in English literature, Coyle is a native of Winnetka, Illinois. Pat and his wife, Amy, are the parents of five children. The family is moving to College Station from Indianapolis, where Pat served as a board member for the local youth football league and where he and Amy were heavily involved in church activities. In recent years, the couple has traveled to Thailand, Africa, and Jamaica Queens (New York) on short-term mission trips, serving as small group leaders and local outreach trainers. Pat also spent five years as a volunteer Bible study leader at Jesus House prison ministry.
Campus Connections: Deepening Engagement and Building New Revenue
Fans want to be connected to their team anytime, anywhere. Schools are looking for ways to capitalize on mobile technology to enhance the fan experience in their homes and as spectators in stadiums and arenas. Panelists will discuss how to deepen engagement and build revenue.