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Moderator: Terry Lefton

Editor-at-Large, Sports Business Journal / Daily

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining SportsBusiness Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports Sponsorship; Sports marketing/advertising.

Wednesday, December 05

Campus Connections: Deepening Engagement and Building New Revenue

Fans want to be connected to their team anytime, anywhere. Schools are looking for ways to capitalize on mobile technology to enhance the fan experience in their homes and as spectators in stadiums and arenas. Panelists will discuss how to deepen engagement and build revenue.

Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal / Daily
Pat Coyle, Senior Associate Athletic Director & Chief Revenue Officer, Texas A&M University
Kim Damron, President & CEO, Paciolan
David Herman, Associate Sports Partnerships Manager, Twitter
Zach Seidel, Director, Digital Media, University of Maryland-Baltimore County
Brock Warner, VP, Strategic Growth & Business Development, Advent