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Greg Brown

President & CEO
Learfield

Greg Brown

President/CEO

Learfield

In his nearly 35 years with Learfield, Greg Brown has not only helped lead a remarkable evolution of the company, but of the collegiate sports landscape as well. Since 2009, he has served as Learfield’s President and CEO, overseeing a growing sports marketing firm anchored by its core business of managing the multimedia rights and sponsorship initiatives for roughly 130 collegiate institutions, conferences and arenas nationwide.

Upon earning a degree from Truman State University, Brown’s Learfield career began in 1984 selling sponsorships for the Iowa State Cyclone Radio Network. Over the years, he continued to make his mark within the company. In 2004, Brown led the company’s college business as it experienced unprecedented visibility and growth in a 10-year timeframe, from representing just six partner universities to more than 50 schools, conferences and associations.

More recently, Brown has directed Learfield into its next growth phase focused on creating dynamic solutions for its collegiate partners. Through targeted acquisitions and innovations, Learfield can meet the needs of its partners by providing access to professional concessions and ticket sales; branding, licensing and trademark consulting; best-in-class digital and social platform expertise; campuswide business and sponsorship development, and sophisticated venue and technology systems.

Brown, appointed to serve on the National Football Foundation Board for 2018, was recognized by SportsBusiness Journal as No. 22 in the publication’s “50 Most Influential People in Sports Business” for 2017. As an extension of his commitment to Learfield and to the industry, Brown accepted top honors as a Southwest winner in EY’s Entrepreneur Of The Year® 2017 Award - Technology & Media Services category. The Missouri Sports Hall of Fame also honored Learfield as a corporate inductee in its 2018 HOF class.

Throughout his career, Brown has been recognized in other ways for leadership in the college sports business. Additionally, he remains deeply involved with numerous organizations, events and platforms that are vital to collegiate athletics’ development overall.

 

Wednesday, December 05

LEARFIELD OPENING REMARKS

Greg Brown, President & CEO, Learfield