The majority of Kathy Carter’s twenty-five-year professional career has been in service of growing the sport of soccer in the U.S., work that has contributed to increasing investment in the game and
accessibility for all those who aspire to play, coach, or work in the game. Most recently, Carter served as President of Soccer United Marketing (SUM), a position with responsibility for leading more than 100
employees and managing and growing the business operations for Major League Soccer’s (MLS) commercial subsidiary. In December 2017, Carter became the first woman to run for the President of
While at SUM and MLS, Carter and her team generated several billion dollars on behalf of the game and were charged with maximizing the value and brand of premier soccer organizations and events in the
United States, including MLS, U.S. Soccer, the Mexican National Team, Copa América and multiple CONCACAF properties. Carter held a number of positions with SUM since she joined in 2003, including
Executive Vice President and Vice President of Corporate Marketing.
Her career in the sports business began before the 1994 FIFA World Cup, when she worked for the World Cup Organizing Committee. After the 1994 FIFA World Cup, Carter was a founding member of
MLS, and was instrumental in building the league from the ground up. In addition to her roles as a soccer executive, Carter also worked with AEG and the Tennis Masters Series (ATP).
Carter served at the international level in her prior capacity as the U.S. representative on FIFA’s Committee for Women’s Football and the FIFA Women’s World Cup and has been recognized as the WISE Woman of the Year, a two-time winner of the Sports Business Journal’s 40 Under 40 award, named to the New York Crain’s 40 Under 40 list, and included on Forbes’ list of The Most Powerful Women in Sports.