Debbie Spander joined Wasserman in 2012 and serves as Senior Vice President of Broadcasting and Coaching. In this role, Debbie focuses primarily on representing on-air talent, including former athletes, female sportscasters and multimedia journalists, as well as NBA and NCAA basketball coaches. She specializes in helping athletes transition to post-playing media and coaching careers and secures broadcast, coaching and marketing opportunities for clients, negotiates deals and provides overall career guidance.
Since joining Wasserman, Debbie has grown the Broadcasting and Coaching practice from five clients to 50 and was promoted to Senior Vice President in 2016. Her broadcast and media clients include Frank Thomas, Candace Parker, Brian Scalabrine, Jordan Rodgers, Justin Leonard, Maggie Gray, Geoff Blum, Antawn Jamison, Ric Bucher, Nicole Zaloumis, Laura Britt, Torry Holt, Emmanuel Acho, Kristin Kenney, Jonathan Abrams, Stewart Mandel, Jason Reid, Kevin Clark, Reid Forgrave, Zach Harper, and Frank Isola. She also works with Chicago Bulls head coach Fred Hoiberg, Los Angeles Lakers head coach Luke Walton, and newly hired New York Yankees manager Aaron Boone in both their coaching contracts and marketing partnerships.
Debbie began her career at Fox Sports Net, where, as VP of Business and Legal Affairs, she structured, negotiated and administered telecast licenses, talent deals and marketing agreements for FSN, Fox Sports and FX. Debbie was also VP, Business Affairs at MTV Entertainment, the digital, sports and comedy division of Viacom.
In 2016, Debbie was named to SportsBusiness Journal’s Game Changers list and Multichannel News’ Women in the Game. She currently serves on the Board of Directors and chairs the marketing and PR committee at the Sports Lawyers Association. She also sits on the Board of Directors at Westcoast Sports, a charity which funds after school programs for disadvantaged youth, is a frequent speaker at sports business conferences, and is a board member of the Arizona State University Sports Law and Business Program.
She is a graduate of Stanford University and the UCLA School of Law and lives in Santa Monica, California with her husband and daughter.
STATE OF SPORTS BUSINESS: THE CURRENT LANDSCAPE AND WHAT THE FUTURE HOLDS