Carol Stiff – who in 20 plus years at ESPN has become one of the most influential people in women’s college sports, particularly in basketball where ESPN has held exclusivity on the NCAA tournament since 1996 – is Vice President, Programming & Acquisitions. She is tasked with leading the company’s efforts in NCAA women’s basketball and the WNBA, as well as integrating espnW content across ESPN platforms.
Carol oversees the acquisition and scheduling for ESPN, ESPN2 and ESPNU, including NCAA women’s basketball, NCAA championships (the NCAA Women’s Basketball Championship, Football Championship Series, College World Series, Women’s College World Series, Lacrosse), WNBA, professional softball and more.
A member of ESPN’s employee committee in support of The V Foundation for Cancer Research, she was instrumental in the development of the Jimmy V Week and in raising awareness for the Kay Yow/WBCA Cancer Fund in partnership with The V Foundation.
Carol is a member of several professional groups, including the Women’s Sports Foundation, appointed to the USA Women’s Basketball Standing Committee, the Women’s Basketball Hall of Fame Board of Directors, Naismith Basketball Hall of Fame Screening Committee, the Collegiate Women’s Sports Awards Board, Pat Summitt Advisory Committee and has served as a panelist and/or lecturer for several sports-related events.
Adding to her list of credentials, in April 2013, she received the Arthur Ashe Institute for Urban Health Leadership Award. In June 2013, was recognized by the Alliance of Women Coaches as a “Bigger Picture of Being a Champion” as well as a WISE Woman of the Year. She was honored as one of Business Insider’s 50 Most Influential People Behind the Scenes in Sports in August 2014. Sports Business Journal named Carol one of 35 “Game Changers of 2016” for her role at ESPN, in addition to serving as a mentor to young executives.
Carol graduated from Southern Connecticut State University in 1983 with a Bachelor of Science degree in Physical Education; then again in 1989 she received a Master’s degree in Human Performance/Physical Education.