Yvette Martinez-Rea is Chief Executive Officer at ESL North America, where she leads the
strategy and operations of the region. ESL, a part of the international digital entertainment group
MTG, is the world's largest independent esports company. Previously, Martinez-Rea served as
Chief Operating Officer (COO) at ESL North America, where she oversaw business operations
for the region.
Prior to ESL, Martinez-Rea served as Chief Operating Officer at Violet Grey, a venture-backed
luxury beauty content and commerce company based in Los Angeles, where she oversaw the
company’s growth, as well as business initiatives and the development of the company’s
fulfillment, e-commerce systems and retail operations.
Before joining Violet Grey, Martinez-Rea was a Vice President of Change Management for
Yahoo!’s Global Products organization, responsible for leading the cross-functional change
efforts to improve engineering quality and overall organizational effectiveness for a
6,000-person global division. Previous roles at Yahoo! include Senior Director of Strategy and
Business Management, Global Products, and Senior Director of Strategy and Business
Operations and Chief of Staff to EVP Yahoo! North America. She also acted as the executive
sponsor for the Southern California chapter of Women in Technology.
Formerly, Martinez-Rea was the Vice President of Operations at United Online Inc., a publicly
traded internet services provider, responsible for business and sales operations for multiple
brands including NetZero, Juno, Classmates, Photosite, and UOL Web services.
Martinez-Rea also serves on the board of Young & Healthy, a non-profit dedicated to providing
health care to underserved children. She holds dual undergraduate degrees in English
Literature and Gender Studies from the University of Southern California.
Creating Content Beyond the Competition