Group Created with Sketch.
Past Events
Back to Speaker Faculty

James Ruth

Senior Director, Properties
MLS

James Ruth, Senior Director

Properties, Soccer United Marketing

James Ruth leads marketing and commercial platform development for MLS, eMLS, and U.S. Soccer as part of SUM’s Properties Group. In this role, James and his team identify and create new platforms for each property. He also works across departments at SUM and MLS to provide centralized property leadership, insights, and resources, while implementing long-term commercial strategy. 

In 2018, James worked with MLS and EA SPORTS stakeholders to launch eMLS, the League’s FIFA competitive gaming initiative. After its announcement in January, the property has gone on to complete several high-profile gaming events sitting at the cross-section of soccer and gaming culture.

Before joining MLS, James worked with IMG’s consulting division and the New York Cosmos during their 2013 relaunch. James received his MBA from Columbia University in 2014.

Tuesday, November 13

ROUNDTABLE SESSION

Traditional Sports Leagues Weigh in on Esports Strategy

Moderator: Marc Riccio, Executive Vice President, U.S. Commercial, Lagardère Sports
Brendan Donohue, Managing Director, NBA 2K League
Chris Golier, Vice President, Business Development and Global Partnerships, NHL
James Ruth, Senior Director, Properties, MLS