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Chris Golier

Vice President, Business Development and Global Partnerships
NHL

Chris Golier is Vice President of Business Development and Global Partnerships for the National Hockey League, responsible for driving the growth of the League through revenue generating partnerships and strategic initiatives. 

Upon joining the League in 2010, Golier led the strategy and development of a robust mobile product portfolio which included mobile applications, tablet applications, mobile web sites, SMS alerts, Bluetooth beacon deployments, and tools to engage the fans.  Under his leadership was the launch of NHL GameCenter™ which offered fans the ability to stream live NHL games on a wide range of smartphones and tablets, gaming consoles, and connected TV’s. This award winning and top grossing OTT app had a global install base of millions of fans and hundreds of thousands of paid subscribers.

More recently, Golier has been developing platforms to drive audience growth and maximize long term profitability.  He defined the League’s eSport strategy and leads a cross-functional group, including Clubs and media rightsholders, to produce and market its global tournament and associated events. He has provided strategic direction for the League across a wide range of digital opportunities to help bring the fan closer to the game including enhanced data, gaming, and development of content franchises. He helped to create the initial strategy for publishing and marketing on third party social platforms and led the partnerships and monetization strategy with Facebook, Twitter and YouTube which has led to billions of video views.    

Prior to joining the League, Golier built a successful career in launching, monetizing, and marketing innovative digital services.  He served in senior management roles for global media companies including at MobileBehavior, an Omnicom Group company, NBC where he led the development of the first mobile services for NBC’s 200+ stations, and Conde Nast where he built an international publishing division spanning 30 editions in 50 countries.  In addition, Golier worked for tier 1 VC funded startups where he was part of innovative product teams that pioneered next-generation messaging and IVR services (i3 Mobile, IPO 2000), and location-based services (Vicinity, IPO 2000, acquired by Microsoft 2002).

In addition, Golier has served on advisory boards to seed stage startups in areas of go-to-market strategy, client and VC pitch decks, business development activities, and industry expertise.  He serves as mentor to startups for accelerators including ERA and Techstars. And he has published multiple golf instructional books and video with world famous teachers Jim McLean and David Leadbetter. 

Chris has spoken at many industry events and summits including SXSW, Landmark Ventures, NYVC, BusinessInsider, Media Post, Mobile Marketing Association, ad:tech, DigiDay, Wharton School of Business.

Chris received his BA in economics from UCLA and a MBA from NYU’s Stern School of Business. 

Tuesday, November 13

ROUNDTABLE DISCUSSION

Traditional Sports Leagues Weigh in on Esports Strategy

Brendan Donohue, Managing Director, NBA 2K League
Chris Golier, Vice President, Business Development and Global Partnerships, NHL
James Ruth, Senior Director, Properties, MLS