Ari Segal is President and COO of Immortals, LLC, a global esports organization based in Los Angeles. Immortals, founded in 2015, has raised strategic investment from AEG, Lionsgate, the Milken Family, Meg Whitman and Steve Kaplan. The franchise participates in several leading esports titles including DOTA2, Rainbow Six: Siege and Super Smash Brothers under its Immortals brand and Clash Royale and Arena of Valor in its newly created Immortals Mobile division. It owns and operates one of two Los Angeles slots in Overwatch League, the Los Angeles Valiant, and in 2018 re-launched the Brazilian heritage brand MIBR for its CS:GO team, the most popular and competitively successful team in the world. Segal oversees all of the organization’s business operations and is a non-voting Board Adviser on Immortals’ Board of Directors.
Segal previously served as COO for the Arizona Coyotes (NHL), where he led the club to its highest ever single-season ticket sales and total revenue. He was also Special Assistant to the CEO of the Anaheim Ducks (NHL) and led the launch of the San Diego Gulls, the Ducks’ American Hockey League (AHL) affiliate, where he served as the Gulls’ first President of Business Operations. Following their inaugural season, the Gulls were awarded the first-ever AHL President's Award for Business Excellence. Segal previously worked at McKinsey & Company and on Wall Street at Lehman Brothers and CCMP Capital Advisors. He earned a J.D. and an MBA from Stanford University, where he was an Arjay Miller Scholar, and a B.A. with Distinction from the University of Virginia. He is a licensed attorney and member of the New York State Bar Association.
The Nuts and Bolts of Running an Esports Organization