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Travis Wannlund

Senior Director of Esports
Red Bull North America

Travis is the Senior Director of Esports at Red Bull, where he oversees esports athletes, events, and strategic partnerships, and where he helps to shape the vision for marketing within esports and gaming. Prior to joining Red Bull, Travis was the Global Head of Content Marketing at Razer, where his team was responsible for all social marketing, content production, and talent sponsorships of esports teams and influencers. Travis is a lifelong gamer, and has a passion for growing and serving the gaming community. When he’s not playing the Switch with his son, he enjoys hiking, motorsports, and travel.

Wednesday, June 06

An In-Depth Look at Esports Sponsorship Activation, Original Content and Fan Engagement

Esports sponsors who invest time and money into activation — including original content — improve fan engagement with their brand and add value for their media and property partners. Panelists will discuss building authenticity with digital-native millennials through esports; empowering fans through highly relevant content; and creating meaningful sponsorship activation and community engagement plans. You’ll hear from:

Hunter Leigh, Head, Esports, Golden State Warriors
Kurt Melcher, Executive Director, Esports , Intersport
Nicole Pike, Global Research and Product Lead , Nielsen Esports
Kristen Salvatore, VP, Commercial Director of Esports, Twitch
Travis Wannlund, Senior Director of Esports, Red Bull North America
Moderator: Ben Fischer, Staff Writer, SBJ