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Shawn Quill

Executive Director, Sports Marketing and Sponsorships
KPMG

Shawn Quill

KPMG

Director of Sports Marketing & Sponsorships

 

Shawn has built an innovative sports marketing activation model at KPMG, strategically integrating sponsorship assets into KPMG’s business to drive measurable results in brand impact, revenue generation and relationship development with senior business executives.

 

KPMG’s national golf platform includes player endorsements with three-time Masters Champion Phil Mickelson, top-ranked American LPGA champion Stacy Lewis, a title sponsorship of the KPMG Women’s PGA Championship, national PGA & LPGA tournament hospitality programs, and other strategic investments.

 

A highly-motivated and dynamic marketer, Shawn leads teams including Player Activation, Digital and Social Media, Advertising, Cause Marketing, Direct Marketing, Event Hospitality and Account Relationships.

 

Shawn holds a Masters in International Communications from American University and a Bachelor of Arts from Dickinson College. He resides in Oakland, NJ with his wife and four young children.

Wednesday, June 06

Big Data and Analytics: Shifting the Sports Sponsorship and Activation Value Proposition

Data — and the ability to analyze it — has shifted the sports sponsorship value proposition from reach and exposure to communicating one-on-one with sports fans. Execs will discuss the impact of data-based decision making on everything from negotiating sponsorship deals to activation plans and ROI. You’ll hear from:

Michael Goldstein, Vice President, Global Marketing and Sponsorships, Mastercard
Sandra Lopez, Vice President, Intel Sports
Shawn Quill, Executive Director, Sports Marketing and Sponsorships, KPMG
Justin Toman, Senior Director, Sports Marketing, Pepsico
Moderator: Terry Lefton, Editor-at-Large, SBJ / SBD